![]() The limited edition is a collection of 10 DVDs with 30 hours of re-edited and re-packaged content with English subtitles. The show traces Mahadev’s journey of transformation from being a hermit to an ideal husband and a loving father. It may be recalled that the show in its year-long run recorded a high TVR of 8.2 in September 2012. Keeping in mind the popularity of ‘Mahadev’, the channel will be using the show as a platform to do good via a social awareness campaign, christened ‘Mahadev Ganga Mahotsav’, wherein over the course of the year they will be travelling across the banks of the river Ganga, spreading the message and urging people to keep the river clean. The DVDs will be available on Flipkart as well. ![]() ![]() The channel is promoting the merchandise through promos on televison as well as social and digital platforms. According to Thakur, the launch of the DVDs has been undertaken owing to the popular demand from viewers, who are keen followers of the show.
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